Terms of Reference for
For appPEACE: Apps and games for intercultural dialogue and violence prevention”
Duration: 20 March – 31 October , 2014
Deadline for submission of proposals: Extended to 10 April , 2014
UNAOC: United Nations Alliance of Civilizations
The UN Alliance of Civilizations seeks to reduce tensions across cultural divides that threaten to inflame existing political conflicts or trigger new ones. Through preventive diplomacy initiatives, it works at grassroots level, promoting education, youth, media and migration projects aimed at building trust and respect among diverse communities.
The Alliance was established in 2005, at the initiative of the Governments of Spain and Turkey, under the auspices of the United Nations. In March 2013, Nassir Abdulaziz Al-Nasser, former President of the General Assembly, was appointed by the United Nations Secretary-General to succeed Jorge Sampaio, former President of Portugal, as High Representative for the Alliance. UNAOC is supported by a Group of Friends – a community of close to 140 member countries and international organizations and bodies. The UNAOC Secretariat, based in New York, NY, is funded by multiple donors, with operations-level support provided by UNOPS.
The United Nations Development Program partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, UNDP offers a global perspective and local insight to help empower lives and build resilient nations.
Core Partners and Additional Partners
The core partners of AppPEACE are UNAOC and UNDP.
The selected Supporting Organization will become the third partner of appPEACE. This represents an opportunity for the selected Supporting Organization to receive broad global exposure as a partner of this innovative United Nations initiative.
Additional Partners might be included as part of the network developing and supporting the outreach of AppPEACE.
Creating new spaces for dialogue through technology
As mobile and other communication technologies rapidly expand, new avenues and tools for intercultural dialogue, citizen participation, civic engagement, and social accountability continue to emerge. So too will the potential for more open and inclusive development processes. If applied efficiently, this has the potential to enhance mutual understanding and social cohesion and therefore prevent violent conflicts. While certain limitations must still be recognized, such as the current incomplete outreach of mobile technologies to poorer and rural communities, the opportunities far outweigh the challenges. Current commercial and technology trends anticipate that access to mobile technology, including smart-phone capability and mobile internet access, will continue to grow exponentially at the worldwide level.
The impact of social media in political and societal transition processes has been particularly evident throughout the Middle East and North Africa, to name only one example. People’s voices are increasingly amplified through newer media channels such as Facebook, Twitter, blogs, text messages and other social media platforms rather than merely transferred and controlled through main mass media outlets as well as traditional and state-controlled media.
New spaces for dialogue and collaborative processes have emerged, providing opportunity for people across social, community, religious and other divides to interact in new ways and foster relationships, build trust and confidence, create new avenues for reconciliation, and enhance social cohesion. These endeavors are grounded in a number of common questions such as: “How can we boost development of new spaces for dialogue and shared action aimed at promoting social cohesion, as well as understating among individuals of different cultural or religious backgrounds, etc.? How can we use new media and technology to encourage mutual respect for values, religious, and cultural or linguistic background and the right to communicate freely?” These questions are central to the work of the UNAOC, given its mandate to promote intercultural awareness. These questions are also closely linked \ to UNDP’s work on conflict prevention and peacebuilding.
AppPEACE: Apps and games for intercultural dialogue and violence prevention
Drawing on the unique cultural resources and experiences of developers, technology-enthusiasts and budding peacebuilders around the world, the AppPEACE project invites individuals and teams — beginners and experts alike — to create new apps and mobile games that raise awareness and foster new opportunities for dialogue, violence prevention and intercultural and intercommunity exchange.
Developers might consider how new apps and games can be specifically relevant in supporting social cohesion and intercommunity interaction, fosters better understanding between individuals of different cultural and religious backgrounds, offers education about “others”, and combats biased media representation of cultures and religions.. Developers may also explore how new apps and games support greater understanding of the increasing demand for public recognition of cultural rights put forward in contemporary multicultural societies.
The types of apps and games foreseen in this initiative will target a broad range of approaches. New apps and games might seek to facilitate dialogues, not only between different cultures and religions, but also to strengthen the social contract between governments and communities, and between the globalized elite and various local groups. Apps and games may provide ways for individuals or groups to explore issues of identity in an engaging and safe environment. They may provide avenues for creatively engaging individuals exploring shared societies proposals. Finally, effective apps and games might enable practical ways to talk about and moderate different positions and world views while providing friendly, awareness-raising and entertaining ways to deal with complex culturally diverse points of view.
The appPEACE Challenge
Early March 2014, UNAOC and UNDP will launch a call for entries for appPEACE Challenge. Five entries will be selected, each receiving an award of USD$5,000. In addition, one member of each award-winning team will be invited (all travel costs covered) to the 6th UNAOC Forum (Indonesia, 29-30 August 2014) to receive the award and present the app/game to Forum participants.
UNAOC and UNDP are looking for a Coordinating Organization to support the general coordination of the appPEACE Challenge.
Duties and Responsibilities
UNAOC will provide to the Coordinating Organization funding for the development and production of the appPEACE section of the UNAOC website and the funds for the five cash awards. Additional limited funding and general overhead office expense will also be provided.
In close collaboration with UNAOC and UNDP, the selected Coordinating Organization will:
- Build a section within the UNAOC.org Content Management System (cms) /website specifically for appPEACE. The appPEACE section will need to be built using PHP, HTML, CSS and Custom Post Types on an existing WordPress CMS installation. The appPEACE section does not need to be complex in its functionality. It will basically serve as a point of information and outreach, eventually linking to where the winning apps/games are hosted (the winners’ own platforms). The appPEACE section could be similar to http://www.unaoc.org/create, but following UNAOC website branding.
- Produce promotional materials for appPEACE outreach.
- Support the global launching of the appPEACE Challenge (rules, regulations, entry form, etc.).
- Coordinate and catalogue the entries to the appPEACE Challenge.
- Pre-select twenty to thirty entries for possible awards.
- Understanding that UNAOC and UNDP will have final decision on who are the members of the Jury, the Coordinating Organization could suggest individuals as appPEACE jury members.
- Coordinate with the appPEACE jury to ensure that all pre-selected entries are viewed and judged.
- Be the focal point for applicants and jury members requesting additional information and/or technical support.
- Once the five winners are selected, the Coordinating Organization will oversee the disbursement of the five USD$5,000 award prizes.
- Within internal (UNAOC & UNDP) communications guidelines, support traditional media and social media campaigns about, first, the call for entries, and later, the announcement of the winners and general outreach.
Also, please note that the UNAOC will coordinate the travel to the 6th UNAOC Forum in Indonesia for the winners.
Required Skills and Resources:
- Applicants are preferably private sector entities rather than individuals working as freelancers
- Must demonstrate 5 years of experience with website design with strong competencies with PHP, HTML, CSS and Custom Post Types with WordPress CMS installation
- Must demonstrate professional experience and knowledge within the sector of apps and videogames for educational purposes
- Must demonstrate experience in coordination of this type of global competition
- Must demonstrate ability to work with culturally diverse communities
- Capacity to work and deliver under tight deadlines
Proposal Preparation and Submission:
The proposal package must contain the following:
- Information on the organization and its main 2 staff mobilized for the project as well as an online link to at least 2 examples of previous completed work
- 250 words description of the proposed outreach material
- Budget and justification of budget
Deadline for proposals submissions: Extended to 10 April , 2014
Point of Contact
Mr. Jordi Torrent
Media and Information Literacy Programs