Australian Football League Multicultural Program

Photo: GSP Images

Australian Football League Multicultural Program

Goals of the AFL Multicultural Program:
• Build community capacity in culturally and linguistically diverse communities
• Influence community clubs and leagues to embrace multicultural diversity
• Use the strength, power and popularity of the game as a vehicle to promote social inclusion education, settlement and integration into Australia

The pillars that sustain our framework are:
• A partnership between the AFL and people from multicultural communities. That is based on acknowledgment, equality, respect and mutually beneficial outcomes
• Enable people from non- Multicultural background’s to be culturally respectful and to adopt appropriate protocols.
• Enable people from culturally diverse backgrounds to excel in AFL affiliated organizations.
• Educate the broader community about multicultural communities and cultural diversity.

Programs:

MULTICULTURAL ACADEMY CAMPS: Broadening the talent pool provides participation opportunities and promotes education, healthy lifestyle and leadership.

MULTICULTURAL SCHOOLS FOOTBALL PROGRAM: Culturally and linguistically diverse participants inducted to Australian football through “10 Experiences” and personal development via AFL You Can Kick Goals resource

AFL MULTICULTURAL VISITATION PROGRAM AFL: Live match experience (22,000 people this year)

AFL MULTICULTURAL AMBASSADOR PROGRAM AFL: Players provide awareness and mentoring to the multicultural sector nationally

CULTURAL DIVERSITY IN 2010 Increase awareness & participation model involving communities, AFL, Club’s, Government and Corporate partners.

MULTICULTURAL MEDIA PARTNERSHIPS: Major campaign with identified communities. 25 CaLD Journalists accredited and CaLD media attending key events and programs.

MULTICULTURAL EMPLOYMENT STRATEGY: Collaboration across the industry to create a multicultural workforce across AFL and State Affiliates, Our programs ensure we continue to provide a pool of multicultural candidates.

Location:

All of Australia, Australia

Policy/practice area:

Cultural integration

Keywords:

Sport, Community building, Intercultural outreach, leadership, Youth

Integration Practitioner:

Private sector

Name of Organization:

Australian Football League

Website:

http://www.afl.com.au

Contact Information:

GPO Box 1449N, Melbourne, Victoria,
Australia 3001
Phone: 06196431928
Email: nick.hatzoglou@afl.com.au

Other stakeholders involved in this practice:

Australian Government, Australian Multicultural Foundation, Victorian Government, Victorian Multicultural Commission, Community Relations Commission for a Multicultural NSW, Police, Federal Police, AFL Clubs, Refugee Council of Australia, Adult Migrant Education services, Centre for Multicultural Youth,