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What We Do Rapid Response Media Mechanism
What We Do Rapid Response Media Mechanism | Rapid Response Media Mechanism |
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The significant influence of the media in shaping how we see the world and our perception of other cultures is widely recognized. While media organizations are often criticized for producing generalizations and clear-cut assessments of complex issues, the media can also be a potent force in challenging stereotyped perceptions and become a channel for new ideas and perspectives. Through balanced news coverage, analysis and debate, journalists and editors can play a positive role in reducing cross-cultural tensions and ensuring that a broad diversity of voices are heard on potentially divisive issues. In order to capitalize on the positive, constructive role the media can play in bridging cultural gaps and helping to build understanding among nations and cultures, the AoC is developing a Rapid Response Media Mechanism. The aim of this initiative is to provide a platform for voices that can help reduce tensions in times of cross-cultural crises. To this end, the AoC is creating an on-line Global Experts Resource to support the work of journalists covering stories of religious, cultural, and political tensions among diverse groups and communities. With a specific focus on issues that threaten to widen cross-cultural divides, this resource will provide journalists with access to a network of individuals who can speak to these issues with a level of knowledge and discernment that may ultimately help improve cross-cultural understanding. The AoC Rapid Response Media Mechanism (RRMM) has three components: a. An online resource of experts and analysts who can make a positive contribution to debates on sensitive cross-cultural issues. The AoC features these experts on a dedicated website, globalexpertfinder.org , and through direct outreach to the media; b. The AoC works with this network of experts to develop messages (i.e. op-ed articles, audio and video statements and interviews) that help frame contentious issues in less polarizing terms and offer insightful and nuanced perspectives on complex debates. Content will be provided in key languages and disseminated via a range of international and regional media outlets. c. To prepare the ground for these activities, the AoC works to build a “community of interest” among journalists, editors, commentators and opinion formers worldwide. To this end, the AoC is working with think-tanks and civil society groups to organize regional seminars and workshops to explore ways in which a greater diversity of views can be introduced in the media coverage of intercultural issues. |