Political activities of the Alliance are carried out by the High Representative of the Alliance, President Jorge Sampaio with the goal of developing the UNAOC as a soft power tool of cultural and preventive diplomacy. He does this through regular contacts and dialogue with political, religious, media and civil society representatives -who can use their influence to achieve progress on common objectives. On individual occasions, either publicly or discreetly, he adds his concern about mounting tensions between cultures and stresses the need for preventive, long-term action to counter intolerance and extremism. In contributions to conferences, political meetings or media, he invites interlocutors and stakeholders to reflect on issues dealing with cultural diversity and consequent opportunities and tensions, with a larger goal of bridging differences to work on common goals of peace and development.











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